Why should your business go mobile?
Mobile phones are such an integral part of people’s daily lives. Most people hardly ever leave home without a mobile phone or smart phone and they use them everywhere.
And now more than ever, they regularly use their mobile smart phones to search for local information and act on it, whether it’s downloading a mobile coupon, finding the address of a local business and visiting to shop or calling into the business.
But 82% of local business websites DON’T WORK on mobile phones. Are you mobile ready?
[Video Transcript Below]
You’ve seen it, mobile phones are everywhere. People just can’t put them down. In the grocery store in line at the bank, you name it. If you look around right now you’re likely to see someone using a mobile phone.
But did you know that these same people are using their mobile phones to search for businesses just like yours?
In fact, one out of every five searches is now done on a mobile device. And over 30% of those searches are done by people looking for a business or service in their local area. And amazingly, 52% of local mobile searches actually result in a CALL to a local business.
But what happens when these new customers looking to buy, click on the link to your site? If your website isn’t mobile-optimized, they have to scroll up-and-down, zoom in and out and become frustrated very quickly. What’s worse, they’ll simply leave your site and go to a competitor who has made their site easy to use on a mobile phone.
The fact is, ninety nine percent of the people that leave your website because they couldn’t use it on their mobile phone, will never come back. And things are only going to get worse for you. Estimates show the number of my mobile searches will surpass desktop searches in 2013.
So don’t put up a roadblock between you and your new customers. Instead put out the welcome mat and get your site ready for mobile. Call us today and start getting more clicks more conversions and more happy customers!
How are customers using mobile?
- 44% read reviews on the go
- 48% download mobile coupons
- 49% comparison shop prices
- 54% use to find a local retailer
- 70% use it while in-store
- 74% buy from a phone search
- 95% look for local information